Who Targets Me

Updated on
Mar 05, 2021

Who Targets Me are a small group of activists creating and managing a crowdsourced global database of political adverts placed on social media.

We were founded by Sam Jeffers and Louis Knight Webb in 2017 during the UK elections to monitor the use of online political ads in real time and provide analysis of their intended impact. The Who Targets Me plug-in has now been installed by over 30,000 users worldwide in more than 100 countries and 20 languages.

Since 2017 we have worked on over 10 elections worldwide including in Europe, the Middle East, North and South America. We are grateful to the Joseph Rowntree Reform Trust, Open Society Foundations Information Programme and Democracy Fund for their support and also to Oxford and Sheffield Universities, Buzzfeed Germany and InternetLab in Brazil. We are always keen to hear about partnerships and funding opportunities.

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