This project seeks to understand the health of the UK online information ecosystem, including tracking the spread of divisive and misleading content.
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Who Targets Me are a small group of activists creating and managing a crowdsourced global database of political adverts placed on social media.
We were founded by Sam Jeffers and Louis Knight Webb in 2017 during the UK elections to monitor the use of online political ads in real time and provide analysis of their intended impact. The Who Targets Me plug-in has now been installed by over 30,000 users worldwide in more than 100 countries and 20 languages.