Mozilla

The conversations that trend on internet platforms shape our world in consequential ways, from who we vote for, to what news we read, to how we respond to a pandemic.

But frequently, these conversations don’t trend organically — they’re the result of influence campaigns intended to misinform, radicalize, or polarize. Rather than public opinion influencing the trends, social media trends influence public opinion.

Even if you don’t care about being chased by the latest sneaker or flight destination that you’ve recently searched for, the ongoing Facebook-Cambridge Analytica scandal has shed light on a common and disturbing practice undertaken by the world’s largest social network: the vast amount of personal data gathered about us is progressively used to shape our behavior, wishes and needs.

For many — especially women and non-binary people — this approach can be even more aggressive, reinforcing gender roles, heteronormativity and, therefore, discrimination against diversity.

The Credibility Coalition serves as a nexus for addressing the issue of information credibility. Members of our coalition facilitate, organize and take part in a variety of activities to advance our goals, including:

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