The DeepTrust Alliance is a global coalition of stakeholders advancing the fight against digital disinformation and deepfakes.
A 501(c)(6), DeepTrust is the only multi-industry organization using a network approach to create the standards to combat digital fakes.
We believe:
- Technology is simply a tool
It is only “good” or “bad” depending on how society uses it.
- Open standards and open governance are critical
These are collective problems that cannot be solved via proprietary solutions.
- A network approach is vital
A complex issue, cross-collaboration is needed to create the standards that verify the origins of content to combat digital fakes.
- Deepfakes are a part of the public record
However, they need guardrails, warning labels, and identification as purposeful satire or manipulation.
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