Chupadados

Even if you don’t care about being chased by the latest sneaker or flight destination that you’ve recently searched for, the ongoing Facebook-Cambridge Analytica scandal has shed light on a common and disturbing practice undertaken by the world’s largest social network: the vast amount of personal data gathered about us is progressively used to shape our behavior, wishes and needs.

For many — especially women and non-binary people — this approach can be even more aggressive, reinforcing gender roles, heteronormativity and, therefore, discrimination against diversity.